35kgin 6½ months
Jake
A successful concrete business, four kids at home, and not a minute to himself. We built the systems, found the time, and he ran his first marathon in 3 hours 30.
▶ Jake in his own words · 0:48
The Pride You Can't Hide · Men 30 to 50
You show up for everyone. Now show up for yourself.
For men who are winning at work and at home, and know their own health has slipped to the bottom of the list. One-to-one online coaching that rebuilds the man behind the physique. We focus on who you become; the body follows as a byproduct.
Book your free call A quick 10-minute chat to see where you're at.
- 1-to-1 online coachingIreland and Australia
- Weekly check-inA personal video from me
- WhatsApp accessStraight to me, every day
- 30DAYMoney-back guaranteeFor your first 30 days
The lads
None of them had more time than you.
They had a plan that fit their life, and someone in their corner.
12kgin his first 12 weeks, and counting
Dylan
Runs his own business, 10-hour days at the office, and is a new father.
▶ Dylan in his own words · 0:32
10kgin his first 12 weeks, and counting
Beanie
He'd tried every meal plan going. This time nothing was off the table, and pasta was encouraged.
▶ Beanie in his own words · 0:38
David · down 10kg
Jack · down 6kg, now running backyard ultras
Jack · down 7kg
Ollie · down 5kg
Philly · more muscle, down 2kg
Real clients, shared with their permission. Everyone's results are different and depend on the work they put in.
The Identity Rebuild
The weight's the easy part. We rebuild the man behind the physique.
Any coach can hand you a diet. We focus on building healthy habits and a new belief system that will carry you into later life. Follow the system and you start building the evidence that supports the new you.
- The habitsSimple routines that fit your week and still hold up when work, family and the weekend get busy.
- The beliefsWe challenge the old stories that held you back, and replace them with ones that move you forward.
- The evidenceClear proof you can look back on: the person you've become and the change that's happened.
Who it's for
Everyone counts on you. You're last on your own list.
I'm a big believer that you can't help anyone until you help yourself. When you look after yourself, everyone benefits: more energy, a better mood, more patience. The people you love get the best of you, not what's left at the end of the day.
This is for you if
- You're 30 to 50, doing well in most of life, and your health isn't where it should be
- You've started and stopped more times than you'd like to admit
- You want a plan that fits your life, and someone in your corner every week
It's not for you if
- You want a quick fix or a six-week shred
- You want a PDF and to be left alone
- You're not up for open, honest communication and a weekly check-in
Why it hasn't stuck before
It's not your discipline. You're disciplined everywhere else.
It's rarely a lack of effort, and it's not your discipline either. You're already disciplined every day, at work and at home. The plans you've tried just weren't built for you: your job, your kids, your weekends.
If a plan is built on chicken and rice, the gym six days a week and no pints ever, the clock starts ticking the day you begin. Yours gets built around your life, with someone checking in every week. So when life gets busy you don't fall off. You adjust.
What you get
The Pride You Can't Hide
Everything built around you.
The Identity Rebuild
We rebuild the habits and the beliefs, and you build the evidence to support the new you.
Training built for your week
Your own programme in the app, whether you've 30 minutes or an hour, at the gym or at home.
Food you can live with
Hundreds of meals and recipes, with room for the weekend and a social life.
A weekly check-in
On the day that suits you. I send you a personal video reviewing your week and adjusting your plan.
WhatsApp access to me
Questions, wobbles, a big weekend coming up. Message me directly, every day.
A finish line, when you're ready
First the weight comes off. Then, if you want it, we can train you for your first 5K, half marathon, marathon or triathlon.
How it works
Three steps. Nothing fancy.
1
Book your free call
A quick 10-minute chat to see where you're at and if we're a fit. If we are, we book your 40-minute Game Plan Call.
2
Your plan, built around your life
We build your training and food around your job and your weekends. Every week we fine-tune it: you check in, I review it on video, and we tweak the plan.
3
A bad day isn't failure
When one happens, we reverse-engineer what triggered it, so we can be proactive and stay ahead of it next time.
About me
That was me once.
Ten years ago I was working construction in Sydney. 12 to 14 hour days, six days a week. I was at my heaviest and my most unhappy.
I'd built my whole identity around partying. I was at the bottom of the barrel when I realised it was make or break. It wasn't that I wanted to change. I needed to. I had no other option.
I've never been so nervous as the morning I turned up to my first run club. I couldn't run 100 metres without stopping. I was embarrassed, ashamed of where I'd let myself get to.
With the crew's support, guidance and consistency, I began to build the evidence, the belief and the habits that saved my life, and that have let me do things I never thought possible. If I can do it, so can you.
216kmnon-stop, Dublin to Galway, in 37 hours
€20,500raised for motor neurone disease
IronmanBarcelona, 10:53
On stagemy first bodybuilding show
30DAYGUARANTEE
The Pride You Can't Hide guarantee
If I haven't improved you across the board, I'll give you a full refund.
Hit 80% across the board for your first 30 days: your workouts, your weekly check-ins and your tracking, all logged in the app. If you haven't lost weight, improved your routine and built more consistency, you get every cent back.
Questions
Before you book
How much does it cost?
We go through that on the Game Plan Call, once we both know it's a fit. Both calls are free, and you don't pay a thing unless you decide to sign up.
I barely have time. Will this work for me?
We control the controllables. When Jake started, with four kids and a busy concrete business, we just focused on the food, and the rest fell into place. We build it around the time you actually have.
Do I have to give up drink and the weekends?
No. The food plan has room for a social life. We plan for the weekends instead of pretending they won't happen.
Do I need a gym?
No. Your training fits around what you've got, whether that's a full gym or a pair of runners.
Where are you based?
It's all online, so it works wherever you are. My clients are in Ireland and Australia, and you check in on your schedule.
What happens on the calls?
First, a quick 10-minute call: a few questions to see where you're at and if we're a fit. No hard sell. If we are, we book your 40-minute Game Plan Call, where we look at where you are, where you want to be, and map out how to get you there. If it's a fit, I'll tell you how we'd work together. If not, I'll point you in the right direction.
You show up for everyone.
Now show up for yourself.
Book a free 10-minute call and let's see if we're a fit.
Book your free call